The way in which people access the internet has changed in recent years, with tablets, smartphones and other mobile devices now the norm. That shift has caused website owners and designers to look at how to maintain a similar look and feel to the site, no matter what sort of device it is viewed on.
It goes without saying that interacting with a website on a small smartphone screen is wholly different from sitting in front of a 15-inch laptop monitor. Responsive Design is now pretty much a necessity in modern website design, so that items such as screen size, pixel resolution and support for Adobe Flash technology are all addressed.
What is it exactly that makes Responsive Design so necessary now? Before answering that question, it might help to have a better idea of what Responsive Web Design actually delivers.
What is Responsive Web Design?
To put it in as simple a way as possible, Responsive Web Design can best be described as laying-out and coding a site so that it delivers an optimal viewing experience on all devices. A website should be easy to navigate, read, resize and scroll, no matter whether you choose to view it on a large monitor or small tablet screen.
The designer in charge of putting together a website that features responsive design needs to ensure that all of the page site elements (text, images, audio/video, layouts, etc.) will re-adjust to fit as many devices as possible. This means that the owner of the site doesn’t have to invest extra in having both a mobile and desktop version of the same website.
Now that you have a clearer idea of what Responsive Design is, let’s take a look at why it is so important in today’s website design.
The Importance of Responsive Design for Websites
Time & Money
Many people hear responsive design and assume that it will cost them more money to go that route. While the cost of having an RWD site is a little more than the traditional design, you are taking away the time and expense of having a separate design made for mobile devices. That is more than enough to slash the development costs associated with website design. You also need to look at the money you will save from only having to maintain a single website as opposed to the numerous sites you will need to manage of you build a mobile and desktop version. What that all adds up to is that Responsive Web Design is actually a savvy investment.
A Responsive Website simply doesn’t care what device or operating system you are using to view it. What this means is that you get the exact same experience every time you visit, no matter whether you are on an Android tablet, iPad, Windows PC, or a Mac. This allows website owners to focus on building the best site possible, rather than having to focus on putting together a whole slew of sites that will work for every device and operating system.
The Future Is Now
The number of mobile devices being used to access the internet is on the rise, with no sign of slowing down. In order to keep up with this trend, website owners and content providers need to ditch the old approach of creating separate device-specific sites in favor of the Responsive Web Design format. Not only will they be ahead of the curve, they will also be able to cut down on the time and money spent managing their web presence.